Trade Shows Aren’t Dead
Why attending industry events is still important.
As part of TEAM’s customers-first mentality, we find as many ways as possible to connect with both our customers and potential customers. We have a newsletter, a magazine, a corporate blog, five social media channels and product webinars, but nothing compares to in-person interactions. It’s one of the reasons we host our annual client conference. It’s also why we travel across the country all year long to make sure we’re attending as many industry events as possible to connect with our key industries — janitorial and security contractors.
We hear quite often that companies are slashing their trade show budgets and focusing on digital, but we still find a lot of value in attending trade shows and industry events. That’s why we continue to invest in them and why we’re attending the ASIS New York City Security Conference and Expo and the BSCAI Executive Management Conference. We know there are countless things you could be doing besides attending a trade show, but we think you’ll agree with us when we say trade shows and industry events aren’t dead. In fact, they’re the lifeblood of the security and janitorial industries.
Build better relationships with your service partners
No number of emails or phone calls can replace the importance of establishing personal face-to-face connections with your service partners. It helps you know they’re as invested in the success of your business as you are. By attending industry events like trade shows and getting to interact one-on-one with people from sales, account management, product management and the executive team, you increase the level of trust and can be confident they’re doing everything they can to keep your business moving forward.
“For me, the overarching benefit is building relationships face to face,” said Jody Stier, Product Manager for the security industry at TEAM. “While we can buy and sell online, quickly and conveniently, it takes more effort to build long-term partnerships.”
Stay current on industry trends
Events like ASIS New York City and BSCAI Exec Management Conference provide attendees with opportunities to learn about what’s new from the industry as a whole and from individual companies and service providers. You can attend classes, workshops and keynotes to learn from industry leaders about trends and issues, and you can hear about the latest innovations to help you handle business challenges every day.
“Having the opportunity to attend events like ASIS New York City is especially helpful for me as one of the newer members of the Account Management team to gain insight into our specific industries,” said Lindsay Uleman, an Account Manager at TEAM.
See the latest and greatest the industry has to offer
Trade shows are a great opportunity for companies to demo their new products, enhancements and features they’ve been working on, all in one place. Company leaders and decision-makers get to be among the first to see the newest offerings and compare them with the competition, who might be just a few booths away. As an exhibitor, being able to demo our solutions for potential customers on the show floor is a great chance to find out exactly what decision-makers are looking for and what’s going to be the best fit for their business. Even more, we gather valuable feedback on how we can continue to support janitorial and security contractors better.
“You get so much more information when you’re face to face because everyone is able to focus more on the conversation at hand and not be distracted like they might be on a conference call,” said Greg Haith, Director of Sales and Account Management at TEAM. “You can see how they interact with the technology and understand what’s resonating and what isn’t.”
As other companies shift more spending toward digital and online experiences and cut out in-person events, we’re doubling down on our industry event participation. It’s not just about getting a return on investment (even though trade shows, for us, have great ROI); it’s about the less tangible gains, as well. We’re looking forward to connecting with members of the janitorial and security industries at these valuable events and the other events we’ll be attending later this year. We know our time at these events will help validate our future development plans and build relationships with those in the industries we serve.